BMW Will Launch US Subscription Service

Do you dream of driving a brand new but different BMW from one week to the next? Maybe take out the Z4, then an M4, then go for the X5 for a road trip, etc.? Soon, you’ll be able to do just that in the US market for the low, basement bargain price of a mere $3,700 a month.

Too rich for your blood? BMW understands. It offers a budget-friendly version called “Legend” that only costs $2,000 a month. I mean, that’s way less than your mortgage, right? Of course, you won’t be able to get any M vehicles, except for the M2.

But wait, this subscription service is even more of a deal. BMW will throw in, at no additional cost, all vehicle maintenance, insurance, and – wait for it – roadside assistance. Suddenly those figures look downright ridiculously small, don’t they?

Before you rush out to your local Bimmer dealer, know this subscription service is starting out as a pilot program in Nashville, Tennessee, the very heart of American luxury. If all goes well, you should be able to jump on this opportunity in the near future, saving you thousands of dollars every month.