Even though the rivalry between the Camaro and Mustang started up early, Chevrolet decided to keep things classy and actually congratulate Ford on the 50th anniversary of the Mustang. In fact, Chevy decided to differentiate between the rivalry the two pony cars have fueled, which it calls “healthy competition,” and destructive rivalries that never seem to end, not even for a moment. The American automaker even admitted that the Mustang has pushed its design and engineering teams to constantly improve the Camaro.
As part of the birthday celebration, Chevrolet released an image of a Camaro with two candles in the shape of “50” on the roof, which are lit, and cursive writing on the driver’s side that says “Happy Birthday, Mustang.” Below the car is the following text, “Here’s to another 50 years of rivalry. Your friend, Camaro.”
Chevrolet compared the rivalry between the Mustang and the Camaro, which was released three years after Ford’s pony car, with other iconic American rivalries. These include Coca-Cola versus Pepsi, Nike versus Reebok, and Jay Leno versus David Letterman. The company detailed out how the friendly competition between the different brands (or late night television hosts) drove each to become better, with consumers ultimately winning out.
The olive branch extended by the Bowtie to the Blue Oval seems sincere. Nothing about it admits that the Mustang is superior in any way, but instead only confesses that the Mustang has been the main driving force behind the continued refinement of the Camaro. Considering that Chevrolet is releasing a completely insane Z/28 this year, which even tops the borderline crazy ZL1, muscle car fans should be grateful for that.