Audi used the Los Angeles Auto Show to show off its new concept car, called the Prologue. As the name suggests, it previews what is in store for the brand. More specifically, the concept gives consumers an idea of the luxury brand’s future design language.
In the past few years, Audi has been criticized by many for using virtually the same design on all of its passenger cars. Consumers and professional car reviewers alike have complained that it is difficult to tell an A4 sedan from the flagship A8. Hopefully, the Prologue is the beginning of a solution the Audi clone problem.
The concept car’s looks have already been met with considerable praise in the automotive industry. It’s important to note that it is the first vehicle that the new head of design, Marc Lichte, has headed up. The aesthetics of the Audi band have been preserved enough for consumers to easily recognize the car without having to look at the badges, while at the same time evolving things for a sportier and futuristic look.
The trapezoid front grille layout will be preserved, but it has been lowered and widened on the Prologue, making the car look more aggressive. The tapered front end, bulging wheel arches, rear angled toward the front, and other design touches are going to be translated into the future A6, A7 and A8, which means no more confusing the A4 for any of them.
Also exciting are the rumors that the Prologue is more than just a preview of future design for Audi’s big cars. Supposedly, the concept vehicle is the basis for a new A9 coupe that would give Audi an answer to the Mercedes-Benz S-Class Coupe.
With the big models previewed, now everyone can begin speculating about what the smaller models will look like in the near future. And while people in the automotive industry like the look of the Prologue, the real question is how will consumers react to the changes?