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Fiat Chrysler Spent Millions For Super Bowl Ads

(Credit: Fiat Chrysler Automobiles )

Latest Car News

Fiat Chrysler Spent Millions For Super Bowl Ads

Fiat Chrysler always goes big for the Super Bowl, and this year was no exception. Instead of an ultra-patriotic commercial spot featuring Dodge, Chrysler, Jeep or Ram, FCA went full-throttle with raising awareness of the Alfa Romeo lineup.

Yes, there are only two Alfa Romeos in the US market, but there’s aggressive plans to expand that quickly. To pull that off, FCA needs Americans lining up for the Giulia especially, because the 4C really isn’t for your average driver.

Raising that awareness cost FCA a lot of coin. The Detroit News claims the automaker dropped somewhere around $5 million per 30-second commercial during the big game. That might sound like a lot, but the exposure level could pay off. After all, how many people are wondering why some sexy-looking car is named Julia?

The real question is if this big advertising push will result in more sales in the coming months. We’ll see, because Alfa Romeo has a real uphill battle with a surging Mercedes-Benz, and the other German automakers enjoying almost spotless reputations.

Steven has been writing about cars and other transportation issues worldwide for over ten years. His love for cars started long before he can remember, with Corvettes and 911s being his first car-crushes. Since then, he has owned many types of vehicles and has come to appreciate a wide variety of models, the diverse car culture groups, and the automotive industry in general.


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