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2015 Equus BASS 770: The Latest American Muscle Car

(Credit: © Equus Automotive)

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2015 Equus BASS 770: The Latest American Muscle Car

2015 Equus BASS 770

2015 Equus BASS 770 (Credit: © Equus Automotive)

Despite the fact that most driving enthusiasts have only recently heard of the Equus BASS 770, this North American based automaker has been developing and refining the perfect sports car for over six-years. With perfect balance, perfect lines, perfect performance, perfect reliability, and perfect safety as their primary focus, Equus Automotive has painstakingly tested their hand made high-performance super-coupe using full-scale prototypes, ergonomic design technology, and 150,000-mile road tests to provide flawless quality and optimum driving pleasure.

The Equus BASS 770 chassis is handcrafted from lightweight aluminum. The extended wheelbase and wide stance provide the perfect platform for performance driving. The handmade aluminum and carbon-fiber body is integrated with a strong reinforced steel roll-cage. The exterior of the finished product is truly stunning. Refusing to be sucked into a typical convoluted mold, the Equus BASS 770 more closely resembles a 1960s fastback muscle car than a European super car. Make no mistake however, it is definitely super.

Competition performance handling features include magnetic selective ride control, performance traction management, an active handling system, and a variable ratio power steering system. Huge “Z” rated 40-series Michelin Pilot Sport tires adorn the 19-inch wheels and a Brembo racing brake system provides the safe stops.

Power is provided via a supercharged 6.2-liter V8 that produces 640-horsepower and 600 lb.-ft. of torque. The transmission is a 6-speed manual; rear-mounted to provide superior weight distribution for the front engine rear-wheel drive 770. Starting MSRP is $200,000.

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Steven has been writing about cars and other transportation issues worldwide for over ten years. His love for cars started long before he can remember, with Corvettes and 911s being his first car-crushes. Since then, he has owned many types of vehicles and has come to appreciate a wide variety of models, the diverse car culture groups, and the automotive industry in general.



  1. Matt Mossberg

    Mar 3, 2014 at 10:31 am

    I’d guess they have a ls3 with an added supercharger (zr1), a corvette transaxle mounted trany and the mag ride also coming from the vette. It looks pretty cool but since has a retro exterior I wonder how well it is for cooling everything. I do wish Chevy would have done the 2010+ camaro this way; having a car that’s far less fat. I’d like to see a company (make there already is) do a retro with a more modest powertrain and a price that goes against the camaro /mustang /challenger.

  2. Drbcool

    Mar 7, 2014 at 11:41 pm

    ??? Equus is Hyundai’s luxury model. We have two Equuses now?

  3. Insurancepeddla

    Apr 7, 2014 at 4:26 pm

    what a cool car. We need more car makers like these guys.

    • Bobby

      May 29, 2014 at 4:09 pm

      yeah. finally a new car that looks like the 60’s and 70’s awesome!

  4. The Exorcist

    Apr 8, 2014 at 8:12 pm

    Hard to believe Ford didn’t sue them for copying the Mustang.

    • jay

      Sep 29, 2014 at 12:32 pm

      Mopar should have also sued them for that front end. Blatant ripoff of both companies.

  5. liarhater1

    Apr 18, 2014 at 4:05 pm

    Mustang Challenger hybrid… doubt. Great designing kids.. duh

  6. AT8

    Apr 24, 2014 at 8:37 pm

    At over $200,000 starting price, it will be hard to take by all but the eccentric collector. Hope they don’t need parts in 10 years when the company no longer exists.

  7. oldschool

    May 25, 2014 at 11:57 pm

    Matt, the first GM to use magnetic ride control was the 2002 Cadillac Seville STS, it was a mid year upgrade, the Vette got it in 2003.

  8. jimmy9522

    Jun 2, 2014 at 11:40 am

    Look at the grille, it’s ugly enough to be a Ford.

  9. Gayle

    Jun 25, 2014 at 7:14 pm

    Equus looks like a Mustang!

  10. Funduro

    Jul 5, 2014 at 3:16 am

    Perfect, it’s not $200,001.

  11. Jon Woolery

    Jul 8, 2014 at 2:12 am

    The Equus is Hyundai’s top-of-the-line sedan. Does Hyundai own the “North American-based automaker” of the Equus BASS? If not, how do the two companies reconcile both using the name?

  12. timothyhood

    Jul 9, 2014 at 5:16 pm

    So, the Equus is what you get when you take a Camaro, add a supercharger and replace the steel body with an aluminum body. If I could afford the $200K, I could certainly afford $40K more for a Ferrari. I’d take a 458 or even a California T over this car any time, any day.

  13. shaun h

    Aug 2, 2014 at 6:16 am

    Mustang from the windshield rearward, challenger from the firewall forward

    • jerome

      Sep 30, 2014 at 7:54 pm

      could not have said it better

  14. bishop Tom

    Aug 23, 2014 at 12:13 am

    In my long line of car buying the worst resale value came from a new Crown Vic Ford which lost $11,000 the minute I drove it off the lot…Of my 96 new Chrysler vehicles bought over the years, a 2009 Jeep Wrangler was sold used for more than I paid for it new!….True story…Bishop Tom

  15. Eddy

    Sep 28, 2014 at 5:46 am

    Ugly – Just plain ugly

  16. spectre2025

    Sep 30, 2014 at 6:56 pm

    i looks like a Mustang and a Cuda did the nasty and had this car. then when it got older it had a chevy engine transplanted into it . blank sheet of paper my ass.i thought it was a retro mod Mustang at first glance

  17. Craig

    Oct 1, 2014 at 8:53 am

    It is just as UGLY as the new Mustang, must have been developed by
    discharged Ford designers.

  18. NIcklightie

    Oct 5, 2014 at 1:19 pm

    Well, the grill is different than the ‘Stang.

  19. Gerry Gutierrez

    Oct 29, 2014 at 10:39 pm

    Really, it has the Challenger front end and the interior is a mustang. I didn’t see the rear but probably looks like a Camaro. for $200,000 I can probably get 2 challengers, 2 mustangs and 2 camaros.

    • Time Traveler

      Jan 4, 2015 at 10:40 pm

      The front looks more like a 1969 Charger.

  20. Bob7

    Dec 3, 2014 at 8:35 pm

    “Starting at $200K?!” I think we all know what that means: $250K+. shaun h & Jay comments are spot on. I say the Porsche GT3 for $190K whips the Bass 770 like a red-headed step child…the Corvette ZO6 for half the price would also crush it. Godzilla would as well.

  21. maserati123

    Feb 16, 2015 at 7:48 pm

    Equus = UGLY.

  22. curt05

    Feb 17, 2015 at 9:46 am

    don’t know why they would want to copy ford’s dead fish front end !

  23. The Stig

    Mar 10, 2015 at 1:21 am

    I want to see the expression on their face when they are finally told their car is a Hyundai.

  24. d will

    Jul 1, 2015 at 3:11 am

    thats a mustang…ford needs to sue

  25. Kelly Ramsey

    Feb 26, 2016 at 5:48 am

    That has got to be one of the worse names for a car, that I’ve ever heard of. That alone, plus the $200,000 price tag…will spell death for the Equus bass 770.

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