When GM revealed the Chevy Bolt concept during the Detroit Auto Show, the car drew some sharp criticism. The real controversy certainly had nothing to do with its excellent driving range or even the car’s styling (not to say that everyone’s on board with that). Instead, the big complaint was over the car’s name. After all, Bolt sounds too much like Volt, which could lead to a lot of confusion. Also, many think the name is pretty boring and doesn’t represent the exciting aspects of the new model.
In an interview with the Detroit Free Press, GM North American president Alan Batey said that despite the fact he sees how the Bolt’s name could easily be confusing to consumers, there’s still a fair chance that the automaker will keep it.
The Chevy lineup already has the Volt and Spark, two names that play on the electricity theme. Still, none of the other nameplates have ignited controversy like this, which is a double-edged sword since it’s building awareness of the Bolt and could also misrepresent the car once it goes to market.
GM has already announced that the Bolt will use the same platform as the next-generation Chevrolet Sonic. The exact driving range of the car has yet to be finalized, but the company says it will definitely be over 200 miles, which is a huge step forward for electric vehicles. While the Tesla Model S provides that kind of range, it does so with a luxury price many simply can’t afford. The target price of the Bolt will be much more reasonable at somewhere between $30,000 and $35,000.
Considering that the Bolt isn’t supposed to hit Chevrolet dealerships until sometime in 2017, GM still has some time to weigh its options. If you feel passionately about this subject, now’s the time to let your voice be heard.