Good news for anyone who is looking to purchase an electric car in the near future: Ford has slashed the price of its Focus Electric. The drop is significant, to the tune of $6,000, which makes the car’s MSRP just $29,995. That price point is likely not a coincidence at all since it puts the Ford EV in direct competition with the Nissan Leaf, which is the best-selling electric car in the world.
The Focus Electric is in many ways like the Nissan Leaf. They are both compact hatchbacks, providing similar amounts of passenger and cargo space. The driving range for both cars sits between 80 and 85 miles on a single charge.
The information about the pricing change was originally uncovered by LeftLaneNews. The car website says that the details are valid, having come from a document sent to a dealership by Ford. The source also states that the leftover 2014 Focus Electric models will likely be given the same kind of a price drop.
In the past, Ford has engaged in some reasonably aggressive means to kick start sales of the Focus Electric. A cash back program that provided $6,000 to consumers who purchased the car was offered not too long ago. For 2014, Ford cut down prices by $4,000.
Despite these efforts, Ford hasn’t exactly been pushing for consumers to even consider the Focus Electric. The automaker has highlighted the performance limitations of the car, even detailing out how it wouldn’t work for most people’s lifestyles.
Ford might be looking to pump up sales of the Focus Electric by giving consumers a good deal. Despite being in its fourth year of production, unit sales have totaled around 4,000. In comparison, the Nissan Leaf has generated about 15 times as many sales.