With its High Prices, the Ridgeline is Not a Truck for the Masses

Just recently, I passed on news that Honda had officially kicked off production of the Ridgeline. Now, Honda has attached a price tag to the newest addition to the midsize pickup segment and again proved that the Ridgeline is not for the typical pickup buyer.

The base price for the 2017 Ridgeline’s base trim, the RT, checks in at an eye-watering $29,475, putting it $9,375 higher than the base Colorado and $5,815 more than the base Tacoma. Adding all-wheel drive jumps the price to whopping $31,275. Don’t get me wrong now, the Ridgeline has a good reason to be so pricey as it comes standard with a 280-horspower V-6, a six-speed auto transmission, push-button start, a rearview camera, Active Noise Cancellation, 18-inch aluminum wheels, and more. However, this high price tag and the high-end standard features confirm that the Ridgeline will not be a truck for the masses.

Moving up the trim levels, the RTS starts from $31,515, the Sport comes in at $33,015, the RTL will run $33,780, the RTL-L will check in at $35,930, the RTL-E will cost $41,370, and the Black Edition will drain you of $42,870. The latter two trims come standard with all-wheel drive while the others require an extra $1,800 to move from the un-truck-like front-wheel drive to all-wheel drive.

Only time will tell if the new Ridgeline will be successful or follow the same path its predecessor did. I suspect we’ll see the latter, but I could be wrong. Stay tuned for updates.