They say if you wait long enough, history repeats itself. After failing to sell American shoppers on the luxury-priced Touareg and Phaeton, Volkswagen is about to release another pricey vehicle, the Arteon. Pricing for the 2019 model year has been announced at a starting $35,845, while a fully-loaded model soars to over $47,000.
Maybe Americans just don’t perceive Volkswagen as a premium brand, like they do Audi? It’s just a thought.
At least you’re getting a lot of car for the price. Based on the MQB architecture, the Arteon packs a punch with the standard 268-horsepower turbo 2.0-liter engine paired with an 8-speed automatic transmission. LED headlights, rear traffic alert, DCC adaptive damping, and 18-inch alloy wheels are among the standard equipment. You can upgrade to 4Motion all-wheel drive, Volkswagen Digital Cockpit, panoramic sunroof, ambient lighting, Dynaudio premium sound system, and even a massaging driver’s seat.
Three trim levels are offered for the VW Arteon: SE, SEL, and SEL Premium. Shoppers will be able to add the R-Line appearance package to any of the trims, which can come with 19-inch or 20-inch alloy wheels.
Volkswagen says the Arteon will hit U.S. dealers sometime this month. The builder tool is already live on the VW website, if you want to play with options and pricing.