Video: Nissan Not Happy With Anti-Trump Dealer Commercial

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Nissan logo (Credit: Nissan)

According to a new report from Automotive News, Nissan isn’t too happy with a dealer’s anti-Trump commercial. The video was created by Van Nuys Nissan, which is located in Southern California. The entire commercial is done in Spanish and is aimed at the significant Latino population in the area.

» Related: Nissan May Build a Leaf-Based Crossover

The commercial supposedly was created in response to Donald Trump’s controversial statements about Mexican immigrants. In the opening frame, an effigy stands behind a sign that reads “Trumpudo.” Apparently, the creation is supposed to be Donald Trump, but it debatably has better hair and facial features.

In a number of areas where there are concentrations of Mexican immigrants, the Trumpudo pinata has become a popular item at gatherings. It’s been one way for Latinos to show how offended they are that the presidential candidate characterized them as drug dealers, rapists and criminals.

As the commercial progresses, things turn more violent. Two dealership employees start beating the effigy relentlessly like the pinata that it is, probably to show their frustration with Trump’s categorization of their customers. One of the employees, Martin “El Guapo” Cuevas, even states that at the dealership Latinos rule. He also says that the dealership is run by Latinos and was established to help out other Latinos. He doesn’t say anything directly about Trump, choosing instead to introduce the month’s vehicle specials.

In a statement Automotive News ran, Nissan North America said that the commercial wasn’t “responsible or respectful.” There’s been a backlash against the ad, with some people throwing around that it’s racially motivated. Others have said that the commercial constitutes a threat against a candidate for president, something that falls under the responsibility of the Secret Service to investigate.

Whether or not someone finds the commercial offensive probably depends on personal political leanings. Nissan is obviously trying to not alienate its more conservative customers, but it could be putting its standing as the number two brand with Latinos in the United States at risk in the process.

Watch the Video:

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bj h

Please don’t just regurgitate what media sources say. Trump made comments about illegals pouring across the border. He said some are murderers and rapists. He said the Mexican government does nothing about it.

Now he did not say Mexicans are murderers and rapists. He did not say Mexicans are pouring across the border.

He said illegals! I know that word offends many but we have to be clear that when we enter a country- ANY COUNTRY - without going through the normal process then we are there counter to the law, against the law, known in English as illegal.

So when various people from any country outside our border enter without permission they are ??? illegally here. We do not hate Mexicans or Bolivians, Guatemalans etc…but we are worried about the number of people entering our country without permission. We don’t want murderers, rapists or any criminals anymore than the country they come from want them. Regardless, like every other country I can think of, we have immigration laws. Who would suggest we just dissolve the border and allow all to enter?

In the interest of real communication please listen to what Trump actually said. The media has no interest in the truth unless it sells. They deal in hype. Inflammatory adjectives. Incomplete statements that can be made to look outrageous.

Do people really think Trump hates Latinos? Isn’t that being over-sensitive. Accept the fact that he does not hate Latinos from anywhere or everywhere, nor does he hate Belgians, Germans, Chinese, etc…

Take the opportunity to either watch the video or read the transcript. Does it really make sense that he would say that? Don’t read hate into what he said and don’t foment a rebellion on comments taken out of context.

Most of all don’t listen to the news media unless you have on a really sturdy B.S. blocking filter. If you do, you will come away more uninformed than before.

I’m not a big fan of Trump going backward but I’ve taken the time to listen to him and am very glad that he has opened up dialog and despite the media’s attempt to cash in on comments taken out of context, I like much of what he is saying.

It would be nice to have a politician that wasn’t running so they could line their pockets. Why is it that our politicians, many of them become millionaires within just 2 years (speaking of Congress here)? CORRUPTION.

This country needs to wake up and start voting in the good people of this land. This isn’t about race against race, party against party. It’s about those who believe in righteousness standing up. You know…truth, honesty, honor, looking after one another.
- Eric Haulenbeek
  
  Excellent post bj.
maross600

All they need to say is no politics period. It’s a stupid business decision to ever venture there.
Eric Haulenbeek

Most of the time Trump’s words have been mischaracterized, misquoted or misunderstood by so many people, usually those with a political chip on their shoulders. This “commercial” is one of those times. My guess is that the dealership’s greatest motivator is the capitalistic goal of putting cash in the pockets of the owners as opposed to the suggestion that “the dealership is run by Latinos and was established to help out other Latinos.” I guess there’s no truth in advertising when politics are tossed into the fray! The Latino community should be upset with people like this Nissan dealer who’s chosen to either trivialize or cover up the criminal acts of rape and murder that are being committed on a daily basis at various out of the way border crossings.