When you think of automotive CEOs, the picture of a guy in a suit, directing important meetings, speaking in front of important groups and posing for photos while shaking the hand of important people probably comes to mind. Aston Martin CEO Andy Palmer does all those things, plus he’ll be working quality control for a while.
Matthew Phenix of BBC Autos broke the news that Palmer will be personally inspecting the first 1,000 Aston Martin DB11s before they’re delivered to customers.
Think about it for a second: Andy Palmer’s personal signature will be on the engine of each of these DB11s, making them even more special.
The DB11 is actually the first completely new vehicle from Aston Martin since Palmer became CEO. If he’s around for the launch of another fresh model, can we expect this same level of personal service for the first round?
This new iteration of the DB line is a big deal for Aston Martin. If the automaker gets things wrong, it could be disastrous. The fact that Palmer is willing to personally ensure each vehicle lives up to the company’s reputation says a lot about him as a leader.