Connect with us

Mercedes And Jurassic World Are Teaming Up

(Credit: Mercedes Benz)

Car Manufacturer News

Mercedes And Jurassic World Are Teaming Up

Mercedes GLE 450 AMG Coupe

Mercedes GLE 450 AMG Coupe (Credit: Mercedes Benz)

Plenty of people are gearing up for the release of Jurassic World this summer, and so is Mercedes. The German luxury brand has several vehicles starring in the movie, including the GLE Coupe, G-Class, Unimog and various Sprinter models.

Not only will it have vehicles strategically featured in the film, Mercedes is also launching a co-promotional marketing campaign that includes TV commercials, online and print ads, plus social media pushes.

Mercedes Unimog

Mercedes Unimog (Credit: Mercedes Benz )

The big star is the Mercedes GLE 450 AMG Coupe, which is driven by Claire, the park’s operations manager. According to the company, the SUV’s extreme off-road and performance capabilities will be showcased during various action sequences. The marketing collateral is also showing the vehicle “staring” right at the Indominus Rex, or the new dinosaur that was invented for the film.

Mercedes GLE 450 AMG Coupe

Mercedes GLE 450 AMG Coupe (Credit: Mercedes Benz)

Owen, the behavioral researcher played by Chris Pratt, drives the classic G-Class in the movie, matching his no-nonsense rugged persona. Even more exciting is the fact that the G 63 AMG 6×6 will be featured in some of the scenes, which is definitely more exciting than the new dinosaur. A Unimog is used in the park as a type of dinosaur ambulance, which should also be fun to see in action.

Anyone who wants to know more about the Mercedes vehicles used in the film can visit a special microsite. It offers a number of set images, behind-the-scenes goodies and other exclusive features. Mercedes is also selling models of the different vehicles from the movie, such as the G 6×6 and regular G-Class, both through its online store and various brick-and-mortar retailers.

Mercedes G 63 AMG 6x6 and Sprinter

Mercedes G 63 AMG 6×6 and Sprinter (Credit: Mercedes Benz )

Most people won’t be expecting Jurassic World to be a car movie, but thanks to Mercedes it will kind of be one. Instead of featuring Vin Diesel and some ridiculous stunts, the film will have some cool SUVs and dinosaurs running around, making it more family friendly and providing what will hopefully be a cohesive plot.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

More in Car Manufacturer News

SPONSORED

Newsletter

Get Our StoriesIn Your Inbox

Subscribe for our latest news, reviews, and lists.

Popular Stories

Recent Posts

SPONSORED
To Top