Jeep has made it tradition to show up to the Jeep Easter Safari in Moab, Utah with at least a couple of concept vehicles. Unlike many of the concept vehicles automakers show off at various automotive shows around the world, the Jeep concepts are fully functioning off-road rigs. Jeep and Mopar representatives, as well as a few lucky journalists, get to drive the concepts on the rugged and wildly famous trails in the area. Not only does this make for some killer promotional photography, but it also proves that Jeep is dead serious about producing highly utilitarian off-road vehicles for the public.
This year, Jeep and Mopar have worked to bring six concept vehicles to Moab. Three of the vehicles were done by Jeep, and the other three were done by Mopar, providing some variety in the lineup.
The Jeep Wrangler Level Red, like its name suggests, is built to handle the toughest off-road courses out there, thanks to various upgrades. The Jeep Wrangler MOJO is another vehicle that is outfitted for extreme off-roading. The “OJ” in the name stands for “Orange Jeep” and it appropriate has a bright orange paint job. The Jeep Wrangler Maximum Performance is a concept that has been designed to squeeze out maximum power from the vehicle’s powertrain, while at the same time augmenting its off-road abilities.
The Jeep Cherokee Adventurer is based on the all-new Cherokee Trailhawk and has been outfitted with various accessories to increase the SUV’s off-road abilities. The vehicle also features a large Trailhawk logo on the hood. The Jeep Cherokee Dakar is designed to be the most capable Cherokee ever created, thanks to some serious upgrades aimed at hardcore off-roaders. The vehicle also receives a number of extreme aesthetic upgrades, including Flame Red accents on the wheels, grille inserts, and body graphics for a dramatic look. The final concept is the Jeep Grand Cherokee EcoDiesel Trail Warrior takes full advantage of the high torque output from the diesel engine. The SUV has a number of upgrades, like a Quadra-Lift air suspension and Mopar roof basket.