Genesis, the new luxury brand from Hyundai, needs to make a huge splash in the market. It’s going up against some fierce competition like Lexus and Mercedes. What better way than to produce a dramatic video intro for the first concept, complete with emotional music and lots of macro shots of other things!
Thankfully we also are treated to some good views of the Genesis New York Concept (that’s the real name, no lie). It’s a pretty attractive car, and doesn’t look too much like anything else on the market today.
The hybrid powertrain has a 2.0-liter four-banger and puts out 345 horsepower and 260 lb.-ft. of torque, plus an 8-speed automatic transmission.
Being a concept, the interior is a little out there, but that’s to be expected. The production version, which will probably be called the G70, will no doubt be more grounded in reality.