It’s rough coming out with your first electric vehicle, as Audi’s finding out. First the reveal was delayed by the CEO getting thrown in the slammer. Now, a software issue has caused a four week delay of the market launch.
The problem is related to the government. During development, Audi modified some software and now regulators have to sign off on it. With increasing technology in vehicles, this will probably become a more common occurrence.
Reuters dug further, revealing that we may have to wait even longer to see any Audi E-Trons on the road. Price negotiations are reportedly still going on with supplied LG Chem for batteries, something you would think would’ve been secured months ago. With demand high, LG Chem wants to hike prices by 10 percent, something else that could become a trend.
If true, this means the E-Tron may not arrive at dealers until early 2019. Suddenly, Tesla’s delays of bringing EVs to market seem a little more normal.