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6. Your KBB Price is Different from Their KBB Price When people go to trade in their car, a lot of the time, they will look at the Kelley Blue Book. This is a great tool for those looking to sell their vehicles privately, but when it comes to the prices KBB gives auto dealers, the price will usually be a bit more than the lowest price you saw. In fact, a lot of dealers will use other sources for car valuation such as the Black Book. All of this typically allows auto dealers the chance to make profit on your car even when they sell it at the basic wholesale cost.