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Video: Nissan Not Happy With Anti-Trump Dealer Commercial

(Credit: Nissan)

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Video: Nissan Not Happy With Anti-Trump Dealer Commercial

Nissan logo

Nissan logo (Credit: Nissan)

According to a new report from Automotive News, Nissan isn’t too happy with a dealer’s anti-Trump commercial. The video was created by Van Nuys Nissan, which is located in Southern California. The entire commercial is done in Spanish and is aimed at the significant Latino population in the area.

The commercial supposedly was created in response to Donald Trump’s controversial statements about Mexican immigrants. In the opening frame, an effigy stands behind a sign that reads “Trumpudo.” Apparently, the creation is supposed to be Donald Trump, but it debatably has better hair and facial features.

In a number of areas where there are concentrations of Mexican immigrants, the Trumpudo pinata has become a popular item at gatherings. It’s been one way for Latinos to show how offended they are that the presidential candidate characterized them as drug dealers, rapists and criminals.

As the commercial progresses, things turn more violent. Two dealership employees start beating the effigy relentlessly like the pinata that it is, probably to show their frustration with Trump’s categorization of their customers. One of the employees, Martin “El Guapo” Cuevas, even states that at the dealership Latinos rule. He also says that the dealership is run by Latinos and was established to help out other Latinos. He doesn’t say anything directly about Trump, choosing instead to introduce the month’s vehicle specials.

In a statement Automotive News ran, Nissan North America said that the commercial wasn’t “responsible or respectful.” There’s been a backlash against the ad, with some people throwing around that it’s racially motivated. Others have said that the commercial constitutes a threat against a candidate for president, something that falls under the responsibility of the Secret Service to investigate.

Whether or not someone finds the commercial offensive probably depends on personal political leanings. Nissan is obviously trying to not alienate its more conservative customers, but it could be putting its standing as the number two brand with Latinos in the United States at risk in the process.

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