Hyundai is about to release a completely new subcompact SUV, called the Kona. It will go up against the likes of the Nissan Juke and Honda HR-V, plus the upcoming Volkswagen T-Roc and Ford EcoSport. That’s a hot segment of the market, so there’s a lot of anticipation about the new Hyundai.
Like other Hyundai SUVs, the Kona is named after iconic travel spots, or a particular section of the Big Island of Hawaii. Hyundai claims it incorporates the “lifestyle attributes” of that location, but I’m not seeing it in this teaser. Of course, I have no idea how the Santa Fe squares with the culture of New Mexico’s capital city, so there you go.
This teaser is showing off what appears to be a very angry front end. You can see the outline of Hyundai’s cascading grille, which will help introduce a new design language for the rest of the brand’s SUV lineup. Another interesting detail shown in the teaser is the twin-element headlights, with LED daytime running lights in the top portion of each headlight, and the main LEDs below.
Be prepared for the rest of the Kona to be angry and/or mean. This is what the future of what Hyundai SUVs will look like. Are you a fan so far?