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Ford Reportedly Considering Bringing The Ranger Stateside

(Credit: Ford)

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Ford Reportedly Considering Bringing The Ranger Stateside

2011 Ford Ranger

2011 Ford Ranger (Credit: Ford)

The Detroit News set off a firestorm of speculation recently when it reported that some anonymous sources claim Ford is seriously entertaining the return of the Ranger to the United States. It’s been quite some time since the Blue Oval has offered a smaller pickup in its home country, and there are a good core group of people who would be interested in such a vehicle.

Supposedly, Ford would start building the Ranger in Michigan starting in 2018. Assembling the truck inside the country would be essential for getting around the infamous chicken tax that means a 25% tariff on all light trucks imported into the U.S.

Smaller pickup trucks have become hotter, with the Chevy Colorado and GMC Canyon seeing some success. That development has helped fuel excitement for more vehicles in the market segment. With the next generation of the Toyota Tacoma launching, that might all change.

That’s where things get murky. While there are plenty of people who’re acting like the Ranger has already returned, some levelheaded journalists and enthusiasts have brought up several valid points that cast some doubt on the whole issue.

Back in 2009, Ford reportedly didn’t bring the new Ranger to the U.S. so it could maximize sales of the F-150. The simple fact is that the company makes more money by selling the F-150, especially considering that the Platinum trim has a starting MSRP of over $50,000. While it’s true that buyers can option up the Chevy Colorado to a pretty high price, the fact is that people are likely going with the smaller truck than purchasing a Silverado.

For now, Ford is only saying that it’s going to build some future models at the Michigan Assembly Plant. The assumption people are making is that the company is talking about the Ranger. Others have also speculated that the Bronco will be constructed there. While it’s possible that one or both will find a home in Michigan, that doesn’t mean that either one will be sold in the United States. At the moment the whole thing is speculation backed up by unnamed sources, and nothing more.

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