Cadillac Confirms the ELR Will Soon Die

2016 Cadillac ELR (Credit: © Cadillac )

When Cadillac revealed the ELR, many applauded the brand’s foresight in bringing the Volt’s tech to the luxury segment. The applause turned to crickets once its $75,000 price tag dropped. From that point on, the ELR was set up for failure, despite GM hacking its price in 2016 in an attempt to salvage any of the momentum from its debut. Today, we learn that Caddy has given up, and will pull the plug—pun totally intentional—on the ELR.

This all came from Cadillac president, Johan de Nysschen, himself during a media drive for the upcoming CT6. At that event, the forthright president said, “I plan to continue admiring it as one of the most beautiful cars on four wheels” but “we don’t plan further investment” when speaking of the ELR.

2016 Cadillac ELR (Credit: Cadillac)

While this isn’t overly shocking news, as it broke in July of last year that the plug-in luxury coupe wouldn’t live to see another generation, Automotive News made it clear that the model would last until at least 2018. Now, according to de Nysschen, the ELR will only be available for as long as people are willing to buy it. Considering only 1,024 units found homes in 2015, it could disappear tomorrow for all we know.

There was no mention of a rough time frame for the ELR’s elimination, but we will keep an eye out for its official execution date and pass that info on once it’s available. There are also no immediate plans for a successor.

For now, the fuel-sipping coupe will wait out its time on automotive death row.