Audi to Reveal a New Design Language at the LA Auto Show

Audi design concept for 2014 LA Auto Show (Credit: © Audi)

Audi’s design language remains one of the most timeless styles in the automotive world, much like BMW. Sure, the current design may border on boring, but this subdued design language helps prevent issues as the model ages. Cars that have the latest and coolest design trends often feel dated after the trend fades away a few years later, and Audi’s relaxed styling helps avoid that. But even with its timeless nature, Audi really needs a complete overhaul and it appears as if we’ll see the beginning of this at the LA Auto Show in November.

Audi just issued a press release with a shadowy teaser image of a car that “marks a new beginning in Audi Design.” Rumor has it that this car will be the a concept version of the A9, a four-door coupè that is supposed to hit the market some time in 2016.

According to AutoCar, the A9 will be based on the same MLB platform as the fourth-gen A8 and measure over 5,000 mm (196.8 inches) in length. The report goes on to claim that it will have a very technical look and feature a revised Audi Singleframe grille, laser headlights and an aluminum body.

Unfortunately, the press release avoids revealing any details whatsoever, but the shadowy teaser that Audi released shows off bulging wheel flairs, a swoopy roofline and protruding hips. The release also mentions that the design “embodies the progressive values of Audi,” and that it includes interior and exterior changes.

We’ll have to wait until we get nearer to the November 19th kickoff to the LA Auto Show to get all of the juicy details.